Research & strategy
We map your market, your competitors and the searches that signal real buying intent, then agree what a good result looks like before anything goes live.
Google Ads Management
Google Ads that brings in the work you actually want
Strategy-led Google Ads management for service and local businesses. We build a complete lead generation system around your campaigns, then optimise it around the enquiries that turn into customers.
The problem
You're paying for enquiries, but nobody can tell you which ones became customers
Some of them are serious. Some are price shoppers, some are out of area, some are jobs you would never take on. The report at the end of the month counts them all the same, and the account is tuned on that number.
Google Ads works. It stops working when nobody joins up the money going in with the customers coming out the other end.
Here is how we fix that Client results
What changed for service businesses like yours
A steel fabricator, a renovation firm and a dental practice. Google Ads in every case, and the same pattern each time: less wasted spend, and more of the work they wanted.
Steel fabricationLondon£89 to £29
Cost per lead, in six weeks
London Steel Services turned under £3,000 of ad spend into £49,000 of new revenue in its first two months.
Home renovationAmsterdam£1M to £4M
Annual turnover, in two years
Concept Renovations grew its team from 11 to 26 and stopped depending on word of mouth for new work.
Dental practiceSeattle44 to 68
New patients a month, same budget
Perfect Smiles Dentistry stopped a $5,000 monthly budget leaking on the wrong searches, without spending a penny more.
Our lead quality system
We optimise for the leads that become customers
It's easy to make the numbers look good. More leads, a lower cost per lead, a tidy report. But if those enquiries don't turn into work, the campaign isn't working.
Our own lead analysis system ties your campaigns to real sales outcomes, so we can see which ones produce the best customers and put your budget behind them.
Optimised for volume
How most agencies do it
Lead volume↑ More
Cost per lead↓ Lower
Quality of the sale↓ Worse
VS
Optimised for quality
The Prime way
Best-fit enquiries↑ More
Wasted ad spend↓ Less
Revenue from your leads↑ Higher
What is included
What we build and manage for you
All of it included as standard, not sold as bolt-on extras.
Campaign build
The campaign types that fit your market, whether that's Search, Performance Max, Demand Gen or remarketing, with the ads and structure built around your services.
Conversion tracking
Google Ads tracking, GTM, GA4 and advanced conversion tracking set up correctly, so every decision rests on reliable data.
Lead quality analysis
We match your enquiries to what they turned into, so you can see which campaigns produce customers and which just produce volume.
Landing pages
Recommendations on layout, calls to action, trust signals, forms and mobile usability, so a better landing page makes every click count.
Testing & optimisation
We A/B test ad copy, bidding strategies, keyword match types and landing pages, then report in plain English on cost per lead, lead quality and revenue.
The process
Live in week one, optimised from there
A structured framework, the same one that runs through everything we do.
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Discovery Week 1
We get to know your business, services and ideal customers, and review your site and existing Google Ads before we touch a campaign.
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Research & strategy Week 1
We research your market, competitors and search demand, then set the campaign strategy, keyword plan and tracking. We define what a good result actually looks like.
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Build Week 1
We build the campaigns, ad assets and supporting infrastructure. Everything is reviewed with you before a penny of budget goes live.
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Launch & optimise Week 1 onwards
Campaigns go live and we're in the account from day one. Keywords, bids, search terms and landing pages are all tested and refined against cost per lead and lead quality.
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Reporting Ongoing
Regular check-ins to review performance, agree the next moves and keep everything pushing forward. No surprises, no chasing us for an update.
Why we're different
The differences that show up in your account
Same platform, same auction, same budget. What changes is who does the work, and what they choose to measure.
How most agencies run it
- A junior inherits your account after the kick-off call.
- Reports full of acronyms nobody can explain.
- Tracking left half-built, so the numbers can't be trusted.
- The landing page treated as someone else's problem.
- Generic campaigns that could belong to any business.
How we run it
- A senior specialist runs your account, start to finish.
- Plain-English reporting tied to revenue, not vanity metrics.
- Tracking built properly from day one across Ads, GTM and GA4.
- Landing pages and website conversion treated as part of the job.
- Campaigns built around your services, customers and market.
Free Google Ads audit
See where your leads and budget are leaking
We'll review your campaigns, conversion tracking and landing pages, then show you exactly where enquiries and spend are being lost. You keep the findings, whether or not we work together.
Get your free audit
No cost, no obligation. Takes 30 minutes.
What clients say
What it's like to work with us
Rated 5.0 from 32 verified reviews on Google, Trustpilot and Clutch. Read them all
Official Google Partner "They put together a straightforward approach that has measurable results. Their reporting is on time and easy to follow. Any time I have a question or comment, they are readily available."
John Conine
NineX Power Systems
"Christian crafted targeted ads that not only spoke directly to our potential sponsors but also improved our lead quality and volume."
Sandra Ruhl
Charleston Wrap
"Christian and Luke were fantastic throughout. They were knowledgeable, proactive and generous with their time."
Matt Major
Designer Kitchen Direct
Some of the businesses we work with
Who it's for
Built for service and local businesses
A strong fit if
- You run an established service, local or lead generation business that relies on inbound enquiries.
- Lead quality matters as much as lead volume, and a good customer is worth a lot to you.
- New customers come through enquiries and conversations, so each lead is the start of a relationship.
- Growth depends on a reliable, steady flow of the right enquiries.
Probably not right if
- You want to hand it all off and never discuss the strategy.
- You're shopping for the cheapest possible cost per click first.
- You want guaranteed results inside 30 days.
- You can't share access to your ad accounts and analytics.
If paid search isn't the right channel for you right now, we'll say so on the first call and point you somewhere that is.
FAQ
Common questions about Google Ads
How quickly will I see leads?
Most accounts start producing enquiries within the first few weeks, once tracking and campaigns are live. The bigger gains come over the first few months as we gather data and optimise around the enquiries that turn into customers.
What do you need from me to get started?
Mainly access to your ad accounts and analytics, and a little of your time up front so we understand your business, services and ideal customers. Once we have that, we handle the build.
How involved will I need to be?
Most of the work is ours. We need you for the initial discovery, to sign off the strategy before anything goes live, and for a regular check-in after that. You stay informed without it taking over your week.
What does Google Ads management cost?
It depends on how many campaigns your account needs and how much ongoing work it takes, so we quote after the audit rather than guessing. There's no setup fee and no long-term contract, and we price on the work involved rather than a percentage of your spend, so we have no reason to push your budget up. On ad spend, most clients are between £1,000 and £3,000 a month, which you pay to Google directly.
Do you handle the landing page too, or just the ads?
Both. The ad and the page have to work together, so landing page and website conversion advice is part of the service. We'll tell you exactly what to change to turn more of your clicks into enquiries, and why.
What if Google Ads isn't right for my business?
We'll tell you. During discovery, if we don't think paid search is the right channel for you right now, we'll say so and explain why. We'd rather turn away work than take money for something we don't believe will deliver.
Free audit
Get your free Google Ads audit
We'll review your current situation, look at your website and any existing ads, and give you an honest assessment of what is possible. No obligation, no pressure, no sales pitch.
- We review your setup and goals, and run a free audit of your site and ads.
- You get a straight answer on whether paid search is right for you.
- If we're a fit, we map out the next steps together.
Prefer to talk now? Call 0333 202 6300.