Insights and updates.
Practical thinking on paid advertising, SEO and lead generation for service businesses.
Google Ads Landing Page Testing: How to Run a Proper A/B Test
Most businesses judge a new landing page within days. Smart Bidding needs longer. Here's how to test properly and when to trust the results.
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How We Drove Over £1M in Revenue for Black Friday
October was a record month for Stepprs. For the business
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What Being a Google Partner Actually Means for Our Clients
A lot of agencies say they “do Google Ads,” and
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How Roofing Companies Can Get Leads With Google Ads (A Simple, Practical Guide)
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Google Ads for Removals Companies: A Practical Guide to Winning More Local Customers
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Cookie Banners and Ad Tracking: What You Need to Know
When it comes to running paid ads, tracking is everything.
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The Future of Search Ads: Inside Google’s New AI Max Rollout
Google has introduced AI Max, a new campaign type for
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The Best PPC Agencies in Glasgow: Who Should You Trust With Your Google Ads?
If you’re searching for a PPC agency in Glasgow, chances
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How to Market Your IT Business with Google Ads
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Google Ads for Accountants
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Why Is Google Ads Challenging for SaaS Companies?
Google Ads can be an excellent channel for generating leads
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Leveraging Dynamic Location Insertion to Improve Performance in Google Ads
Location insertion in Google Ads' responsive search ads is a
Read moreGoogle Reverses Decision to Remove Third-Party Cookies in Chrome
Google has decided to keep third-party cookies in Chrome, despite
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Google Ads for Law Firms, Lawyers and Attorneys: Complete Guide
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The Ultimate Guide to Google Ads Enhanced Conversions
Accurately tracking conversions is crucial for marketers seeking to understand
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Google Ads for Cleaning Companies
How to get more leads for cleaning companies
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The Ultimate Guide to Google Local Service Ads for Businesses
Google Local Service Ads (LSAs) are a game-changing tool in
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Google Ads vs Bing Ads: Which Is Best For Your Business?
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Which Types of Businesses Are Best Suited for Google Ads?
Effectively reaching your target audience can be the difference between
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Maximizing B2B Success When Running Google Ads Campaigns
In the ever-evolving world of B2B marketing, staying ahead of
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