Insights and updates
Practical thinking on paid advertising, SEO and lead generation for service businesses.
Google Ads Landing Page Testing: How to Run a Proper A/B Test
Most businesses judge a new landing page within days. Smart Bidding needs longer. Here's how to test properly and when to trust the results.
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How We Drove Over £1M in Revenue for Black Friday
Stepprs had never run Google Ads over Black Friday, so there was no data to plan from. Here's what we did to take them past £1M in revenue, and why it worked.
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What Being a Google Partner Actually Means for Our Clients
Anyone can open a Google Ads account. Here's what Partner status actually requires of an agency, and what it changes for the clients whose budgets we manage.
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How Roofing Companies Can Get Leads With Google Ads (A Simple, Practical Guide)
A practical guide to running Google Ads for roofing companies. Covers keyword research, campaign structure, ad copy, landing pages and budget, with lessons from real roofing campaigns.
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Google Ads for Removals Companies: A Practical Guide to Winning More Local Customers
How removals companies can use Google Ads to win local bookings: how people search for movers, campaign structure, landing pages and tracking every lead.
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Cookie Banners and Ad Tracking: What You Need to Know
Cookie banners now decide how much of your Google Ads data you get to see. Why they exist, how consent affects tracking, and how to get more visitors to accept.
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The Future of Search Ads: Inside Google's New AI Max Rollout
AI Max is Google's new Search campaign type, built on broad match and copy generated from your website. What it does, what you give up, and when to test it.
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The Best PPC Agencies in Glasgow: Who Should You Trust With Your Google Ads?
What to look for in a Glasgow PPC agency, the questions to ask before you sign, and how we run Google Ads for local businesses across the city.
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How to Market Your IT Business with Google Ads
Which IT services suit Google Ads, how much to spend, how to keep out low-quality clicks, and how to turn ad traffic into managed services clients.
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Google Ads for Accountants
How accounting firms can use Google Ads to find new clients: building campaigns, choosing keywords, setting a budget and turning clicks into enquiries.
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Why Is Google Ads Challenging for SaaS Companies?
High cost per click, long sales cycles and narrow audiences make Google Ads hard for SaaS. How to choose keywords, track trials and keep acquisition costs in check.
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Leveraging Dynamic Location Insertion to Improve Performance in Google Ads
How location insertion puts each searcher's town into your ad copy without writing a separate ad for every area, and the pitfalls to check before you switch it on.
Read moreGoogle Reverses Decision to Remove Third-Party Cookies in Chrome
After years of delays, Google has dropped its plan to remove third-party cookies from Chrome. What's changing instead, and what it means for advertisers.
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Google Ads for Law Firms, Lawyers and Attorneys: Complete Guide
How law firms can use Google Ads to reach people at the moment they need legal help: keywords, ad copy, budgets, landing pages and measuring new client enquiries.
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The Ultimate Guide to Google Ads Enhanced Conversions
Enhanced conversions use hashed first-party data to record conversions that tags miss. How they work, how to set them up, and what they change in your reporting.
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Google Ads for Cleaning Companies
How cleaning companies can use Google Ads to keep the diary full: what budget you need, which campaigns to run, and how to measure the return.
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The Ultimate Guide to Google Local Service Ads for Businesses
How Google Local Services Ads work, how they differ from standard Google Ads, what you pay per lead, and whether they're worth running for your business.
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Google Ads vs Bing Ads: Which Is Best For Your Business?
Google Ads reaches far more searchers, while Microsoft Ads is often cheaper per click. How the two compare on audience, cost and features, and where to put your budget.
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Which Types of Businesses Are Best Suited for Google Ads?
Google Ads suits some businesses far better than others. The business types that tend to do well, and what to weigh up before deciding if it's right for yours.
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Maximizing B2B Success When Running Google Ads Campaigns
How B2B companies can make Google Ads pay: targeting decision makers, the return to expect, how it compares with other channels, and how to set campaigns up.
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What Is Website Management and What Does It Involve?
Website management keeps a site secure, up to date and working after launch. What it involves, from backups and updates to monitoring, and why it matters.
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