Blog

Insights and updates.

Practical thinking on paid advertising, SEO and lead generation for service businesses.

How We Drove Over £1M in Revenue for Black Friday
26 January 2026

How We Drove Over £1M in Revenue for Black Friday

October was a record month for Stepprs. For the business

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What Being a Google Partner Actually Means for Our Clients
21 November 2025

What Being a Google Partner Actually Means for Our Clients

A lot of agencies say they “do Google Ads,” and

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How Roofing Companies Can Get Leads With Google Ads (A Simple, Practical Guide)
17 November 2025

How Roofing Companies Can Get Leads With Google Ads (A Simple, Practical Guide)

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Google Ads for Removals Companies: A Practical Guide to Winning More Local Customers
11 October 2025

Google Ads for Removals Companies: A Practical Guide to Winning More Local Customers

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Cookie Banners and Ad Tracking: What You Need to Know
16 September 2025

Cookie Banners and Ad Tracking: What You Need to Know

When it comes to running paid ads, tracking is everything.

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The Future of Search Ads: Inside Google’s New AI Max Rollout
5 June 2025

The Future of Search Ads: Inside Google’s New AI Max Rollout

Google has introduced AI Max, a new campaign type for

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The Best PPC Agencies in Glasgow: Who Should You Trust With Your Google Ads?
25 May 2025

The Best PPC Agencies in Glasgow: Who Should You Trust With Your Google Ads?

If you’re searching for a PPC agency in Glasgow, chances

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How to Market Your IT Business with Google Ads
17 May 2025

How to Market Your IT Business with Google Ads

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Google Ads for Accountants
13 December 2024

Google Ads for Accountants

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Why Is Google Ads Challenging for SaaS Companies?
8 December 2024

Why Is Google Ads Challenging for SaaS Companies?

Google Ads can be an excellent channel for generating leads

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Leveraging Dynamic Location Insertion to Improve Performance in Google Ads
26 September 2024

Leveraging Dynamic Location Insertion to Improve Performance in Google Ads

Location insertion in Google Ads' responsive search ads is a

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29 July 2024

Google Reverses Decision to Remove Third-Party Cookies in Chrome

Google has decided to keep third-party cookies in Chrome, despite

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Google Ads for Law Firms, Lawyers and Attorneys: Complete Guide
26 May 2024

Google Ads for Law Firms, Lawyers and Attorneys: Complete Guide

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The Ultimate Guide to Google Ads Enhanced Conversions
21 April 2024

The Ultimate Guide to Google Ads Enhanced Conversions

Accurately tracking conversions is crucial for marketers seeking to understand

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Google Ads for Cleaning Companies
28 February 2024

Google Ads for Cleaning Companies

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The Ultimate Guide to Google Local Service Ads for Businesses
21 December 2023

The Ultimate Guide to Google Local Service Ads for Businesses

Google Local Service Ads (LSAs) are a game-changing tool in

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Google Ads vs Bing Ads: Which Is Best For Your Business?
18 November 2023

Google Ads vs Bing Ads: Which Is Best For Your Business?

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Which Types of Businesses Are Best Suited for Google Ads?
6 November 2023

Which Types of Businesses Are Best Suited for Google Ads?

Effectively reaching your target audience can be the difference between

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Maximizing B2B Success When Running Google Ads Campaigns
6 September 2023

Maximizing B2B Success When Running Google Ads Campaigns

In the ever-evolving world of B2B marketing, staying ahead of

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What Is Website Management and What Does It Involve?
16 May 2023

What Is Website Management and What Does It Involve?

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