Pay-per-click advertising across Google, Microsoft, Meta and ChatGPT, run as one system rather than separate accounts. We build it, track it properly, and optimise it around the enquiries that actually turn into customers.
30 minutes, no pitch. You will leave with a straight view of whether paid advertising is right for you.
Most businesses end up on one platform because that is where they started, not because it is where their customers are. We manage pay-per-click campaigns across Google Ads, Microsoft Ads, paid social and ChatGPT, then keep moving budget towards whichever of them is producing the best customers.
We look at how your customers actually buy before recommending where to spend. Sometimes that is Google on its own. Often it is not, and the second platform is the cheaper one.
Every platform gets campaigns, tracking and ad copy built for how that platform works, rather than a Google campaign copied across and left to run on its own.
Once there is enough data, we compare platforms on the same terms and shift budget to whichever is producing paying customers for the least money.
That last step is the one most agencies skip. Running Google Ads well is one job. Knowing whether Google deserves your next £1,000 more than Microsoft or Meta is a different one, and it only works if every platform is measured the same way.
Run three platforms and you get three reports, each claiming credit for the same enquiry. Add them up and you have more leads on paper than you had phone calls. Most businesses running multi-channel PPC cannot say what any single platform is really worth.
We count every enquiry once, in one place, and tie it back to what it became. That is what makes a fair comparison between platforms possible, and it is what budget decisions should rest on.
Three platforms, three reports
How most agencies do it
One set of numbers
The Prime way
The same framework whether you run one platform or four. Adding a platform later restarts it at step two, not step one.
We get to know your business, services and ideal customers, and review your site, conversion tracking and any existing paid advertising before we touch a campaign.
We set the campaign strategy, choose the right platforms, build the keyword plan, define conversion tracking requirements and agree what a good result looks like for your business.
We build the campaigns, tracking, ad copy and supporting infrastructure for each platform in turn. You see all of it, on every platform, before any budget goes live.
We analyse performance data and improve it: keywords, bids, search terms, budgets and audience signals, all measured against cost per lead and lead quality.
We recommend landing page and website changes that lift conversion rates, so more of the traffic you are paying for turns into qualified enquiries.
As the data proves what works, we expand the winning campaigns, test new platforms and channels, and push PPC lead generation toward higher volume without losing profitability.
A full range of PPC management services, included as standard. Every platform and campaign type is managed as part of one coordinated strategy, not sold as bolt-on extras.
Search, Shopping and Performance Max campaigns structured around the searches that signal real buying intent. As a certified Google Partner agency, we manage every Google Ads format, including product feeds and Shopping for e-commerce.
Google Ads managementMicrosoft Ads reaches a different audience at lower cost per click than Google. We run coordinated campaigns across both platforms so you capture demand wherever your customers are searching.
Microsoft Ads managementMeta Ads and LinkedIn campaigns for businesses where social advertising fits the buying journey. Particularly effective for B2B PPC, remarketing and brand awareness alongside your paid search activity.
Facebook and Meta AdsPaid placements inside ChatGPT conversations, reaching people while they are still working out what to buy. Set up properly, tracked against your own records and measured against the channels you already run.
ChatGPT advertisingRetargeting campaigns that bring back visitors who did not convert on their first visit. Display and remarketing ads keep your business visible throughout the buying cycle without paying for cold traffic again.
Tracking across all ad platforms, Google Tag Manager, GA4 and enhanced conversions set up correctly from day one, so every optimisation decision rests on reliable data and real return on ad spend figures.
PPC management pricing depends on the number of platforms, campaign complexity and the level of optimisation your account needs. We offer straightforward monthly PPC packages with no setup fees and no long-term contracts.
Unlike agencies that charge a percentage of ad spend (which incentivises them to increase your budget), our PPC agency pricing is based on the work involved. Your ad budget is yours to control.
All PPC services pricing is exclusive of ad spend budget, which you pay directly to Google, Microsoft or Meta. Most clients spend between £1,000 and £3,000 a month on ads. Get a free audit and we will recommend the right budget for your market.
We are a UK PPC agency with over fourteen years of experience managing paid advertising for service businesses, based in Glasgow and working with clients across the country. Here is what makes us different from most PPC companies.
We will review every platform you are running, check the tracking behind them, and show you what each one is really costing you per customer once the double-counting is stripped out. You keep the findings, whether or not we work together.
Pacific Roof Restorations, a roofing company working on $50K+ jobs. Google Ads took qualified leads from around 10 a month to more than 50. Adding Microsoft Ads then brought in roughly 25% more leads again, at about half the cost per lead.
Brandenburg Plumbing, a Texas trades business in one of the most expensive markets on paid search. We halved the cost per click and doubled click volume on the same $6,000 monthly budget.
PPC and SEO are different channels that work best together. Pay-per-click advertising delivers immediate visibility for commercial searches, while SEO builds long-term organic traffic that compounds over time. Most businesses benefit from both.
We offer both SEO and PPC management as standalone services or as a combined strategy. If you are not sure which channel fits your situation, we will advise you honestly during your free consultation.
If your paid advertising is not delivering the results you expected, you are not alone. These are the problems we fix most often when we take over an existing account.
Poor keyword targeting and missing negative keywords mean your budget goes on searches that will never convert. We restructure targeting to focus spend on high-intent, commercial searches.
High CPCs often come from poor quality scores, weak ad copy or bidding on the wrong terms. We improve quality score and ad relevance to reduce your cost per click while increasing lead volume.
If your conversion tracking is broken or incomplete, you cannot tell which campaigns are working. We audit and rebuild tracking across all platforms so every decision is based on real data.
Switching PPC agency is common. We take over existing accounts, run a full audit, and restructure campaigns with a clear plan to improve performance within the first 90 days.
If paid advertising is not the right channel for you right now, we will say so on the first call and point you somewhere that is.
It depends on the number of platforms, campaign complexity and how much ongoing work your account needs, so we quote after the audit rather than guessing. There are no setup fees and no long-term contracts, and we price on the work involved rather than a percentage of your spend, so we have no reason to push your budget up. On ad spend, most clients are between £1,000 and £3,000 a month, paid directly to Google, Microsoft or Meta.
Most campaigns begin generating clicks within 24 to 48 hours of launch. Meaningful performance data typically takes two to four weeks to build, and full optimisation takes two to three months as the account learns which searches produce the best leads.
Look for Google Ads certification, transparent reporting, proven case studies in your industry and a clear management process. Avoid agencies that lock you out of your own ad account or guarantee specific results without seeing your data first.
Yes. We audit the existing account structure, identify wasted spend and missed opportunities, then restructure campaigns for better performance. You retain full ownership of your account throughout.
PPC delivers immediate visibility while SEO builds long-term organic traffic. Most businesses benefit from both. PPC is ideal when you need leads now and want to control exactly where your budget goes. SEO compounds over time and reduces your dependence on paid traffic.
A PPC agency manages your paid advertising campaigns across platforms like Google Ads, Microsoft Ads, Shopping and social media. This includes keyword research, ad creation, bid management, conversion tracking and ongoing optimisation to maximise your return on ad spend.
You can, but Google Ads is complex. Without experience, it is easy to waste budget on irrelevant clicks, poor keyword targeting or unoptimised landing pages. A specialist agency typically saves more in wasted spend than their management fee costs.
It depends on how your customers buy. Google Ads captures people already searching for what you sell, so it is usually the starting point. Microsoft Ads reaches a different audience at a lower cost per click. Meta and LinkedIn build demand before someone searches. We recommend the mix based on your market and budget rather than selling every platform as standard.
Whether you are choosing a PPC agency for the first time or moving on from one that stopped delivering, we will show you where your campaigns can improve before you commit to anything. Get your free PPC audit and find out exactly what your budget is producing.
