Google Ads management that drives growth, not just clicks. We build a complete paid media system across Google, Microsoft and more, then optimise it around the enquiries that actually turn into customers.
30 minutes, no pitch. You will leave with a straight view of whether paid advertising is right for you.
As a Glasgow-based digital marketing agency, we manage Google Ads, Microsoft Ads and paid social campaigns for service businesses across Scotland and the UK. Our Google Ads management goes beyond campaign setup. We build a complete paid search system that connects your advertising spend to real business outcomes.
Paid search, Shopping and display campaigns built around high-intent, commercial searches across Google and Microsoft, so your budget goes on people who are actively looking to buy.
Landing page alignment and website conversion advice so more of your paid traffic converts into enquiries, instead of paying for clicks that land and leave.
Our lead analysis system ties enquiries to real sales outcomes, so budget flows to the campaigns that produce paying customers and your return on investment keeps improving.
Most PPC agencies stop at the click. We look at the whole journey, from the paid search ad that starts it to the sale that ends it, and build every part to work together. Whether you need a Google Ads agency to manage an existing account or want to launch paid advertising from scratch, our approach stays the same: connect spend to revenue.
It is easy to make the numbers look good. More leads, a lower cost per lead, a tidy report. But if those enquiries do not turn into work, the campaign is not working.
Our own lead analysis system ties your PPC campaigns to real sales outcomes, so we can see which campaigns produce the best customers and put your budget behind them. This is how we increase your revenue from paid advertising, not just your click volume.
Optimised for volume
How most agencies do it
Optimised for quality
The Prime way
A structured PPC management framework for every account. Most of the build happens in the first week; optimisation never stops.
A full range of PPC management services, included as standard. Every platform and campaign type is managed as part of one coordinated strategy, not sold as bolt-on extras.
Search, Shopping and Performance Max campaigns structured around the searches that signal real buying intent. As a certified Google Partner agency, we manage campaigns across every Google Ads format to drive qualified leads.
Microsoft Ads reaches a different audience at lower cost per click than Google. We run coordinated campaigns across both platforms so you capture demand wherever your customers are searching.
Product listing ads and Shopping campaigns for e-commerce businesses. We optimise product feeds, bidding and campaign structure to get your products in front of buyers ready to purchase.
Meta Ads and LinkedIn campaigns for businesses where social advertising fits the buying journey. Particularly effective for B2B PPC, remarketing and brand awareness alongside your paid search activity.
Retargeting campaigns that bring back visitors who did not convert on their first visit. Display and remarketing ads keep your business visible throughout the buying cycle without paying for cold traffic again.
Tracking across all ad platforms, Google Tag Manager, GA4 and enhanced conversions set up correctly from day one, so every optimisation decision rests on reliable data and real return on ad spend figures.
PPC management pricing depends on the number of platforms, campaign complexity and the level of optimisation your account needs. We offer straightforward monthly PPC packages with no setup fees and no long-term contracts.
Unlike agencies that charge a percentage of ad spend (which incentivises them to increase your budget), our PPC agency pricing is based on the work involved. Your ad budget is yours to control.
All PPC services pricing is exclusive of ad spend budget, which you pay directly to Google, Microsoft or Meta. We recommend a minimum ad spend of £1,000 per month for meaningful results. Get a free audit and we will recommend the right budget for your market.
We are a Glasgow PPC specialist with over fourteen years of experience managing paid advertising for service businesses. Here is what makes us different from most PPC companies.
Busy on the surface, thin underneath.
Senior-led, transparent, results-focused.
We will review your paid advertising campaigns, conversion tracking and landing pages, then show you exactly where enquiries and spend are being lost. You keep the findings, whether or not we work together.
Double Knot Pictures, a US wedding photography network. We reduced cost per click by 62% and more than quadrupled monthly enquiries through targeted Google Ads campaigns.
VIP Airport Assistance, a premium meet-and-greet service. We took paid search advertising from a standing start to steady weekly revenue and expanded campaigns across 34 countries.
PPC and SEO are different channels that work best together. Pay-per-click advertising delivers immediate visibility for commercial searches, while SEO builds long-term organic traffic that compounds over time. Most Glasgow businesses benefit from both.
We offer both SEO and PPC management as standalone services or as a combined strategy. If you are not sure which channel fits your situation, we will advise you honestly during your free consultation.
If your Google Ads campaigns are not delivering the results you expected, you are not alone. These are the problems we fix most often when we take over an existing account.
Poor keyword targeting and missing negative keywords mean your budget goes on searches that will never convert. We restructure targeting to focus spend on high-intent, commercial searches.
High CPCs often come from poor quality scores, weak ad copy or bidding on the wrong terms. We improve quality score and ad relevance to reduce your cost per click while increasing lead volume.
If your conversion tracking is broken or incomplete, you cannot tell which campaigns are working. We audit and rebuild tracking across all platforms so every decision is based on real data.
Switching PPC agency is common. We take over existing accounts, run a full audit, and restructure campaigns with a clear plan to improve performance within the first 90 days.
If paid advertising is not the right channel for you right now, we will say so on the first call and point you somewhere that is.
Typical agency fees range from £500 to £2,000 per month plus your ad spend. Pricing depends on the number of platforms, campaign complexity and the level of ongoing optimisation your account needs. We offer transparent pricing with no hidden extras.
Most campaigns begin generating clicks within 24 to 48 hours of launch. Meaningful performance data typically takes two to four weeks to build, and full optimisation takes two to three months as the account learns which searches produce the best leads.
Look for Google Ads certification, transparent reporting, proven case studies in your industry and a clear management process. Avoid agencies that lock you out of your own ad account or guarantee specific results without seeing your data first.
Yes. We audit the existing account structure, identify wasted spend and missed opportunities, then restructure campaigns for better performance. You retain full ownership of your account throughout.
PPC delivers immediate visibility while SEO builds long-term organic traffic. Most businesses benefit from both. PPC is ideal when you need leads now and want to control exactly where your budget goes. SEO compounds over time and reduces your dependence on paid traffic.
A PPC agency manages your paid advertising campaigns across platforms like Google Ads, Microsoft Ads, Shopping and social media. This includes keyword research, ad creation, bid management, conversion tracking and ongoing optimisation to maximise your return on ad spend.
You can, but Google Ads is complex. Without experience, it is easy to waste budget on irrelevant clicks, poor keyword targeting or unoptimised landing pages. A specialist agency typically saves more in wasted spend than their management fee costs.
Glasgow cost-per-click rates are generally lower than London or major English cities for most service industries. Costs vary by industry competitiveness, but PPC remains one of the most measurable and controllable forms of advertising available.
Whether you are looking for a PPC agency near you in Glasgow or need expert Google Ads management from a team that understands service businesses, we are here to help. Get your free PPC audit and find out exactly where your campaigns can improve.
