+55% New Patients, Same Budget
A rebuilt Google Ads account that stopped a $5,000 monthly budget leaking on the wrong searches, and turned it into a steady, trackable flow of new dental patients.
More Patients from the Same Budget
A $5,000 Budget with Nothing to Show for It
Perfect Smiles Dentistry is a Seattle dental clinic offering a full range of care, from general and cosmetic dentistry to surgical procedures. Despite spending $5,000 a month on Google Ads, they had no clear view of whether that budget was actually bringing in new patients.
The account looked busy but performed poorly. Campaigns competed against each other, conversion data was inflated by misdirected phone calls, and a large share of the budget reached people who would never book. We rebuilt the account around a single question: is this spend producing new patients?
Over 70% of the Budget Was Being Wasted
Campaigns competing with each other
Multiple Performance Max campaigns chased the same keywords, overlapping in the auction and driving up costs with nothing to show for it.
Conversion data you couldn't trust
Many recorded conversions were calls from patients trying to reach other practices, while heavy spend on brand terms counted existing patients rebooking as new demand.
Budget leaking on the wrong searches
Ads triggered for irrelevant terms like "free implants" and "government dental grants", and for insurance plans the clinic did not accept.
What We Built, and Why
Eliminating wasted spend
Over 70% of the budget was going toward clicks that would never become patients. We separated brand traffic into a low-cost campaign, blocked competitor and irrelevant searches, and stopped the daily influx of accidental calls meant for other practices. That freed the budget to focus entirely on attracting new patients.
Campaign structure
We rebuilt the account around individual treatments — Invisalign, dental implants, emergency dentistry — so each campaign could run its own ads and budget. The ads matched what patients were actually searching for, which improved click-through rates and brought the cost per click down.
Landing pages
The existing website was losing visitors who clicked through ready to enquire. We built a dedicated landing page for each core treatment so the content matched exactly what people had searched for, lifting the number of enquiries from the same traffic.
Testing and refinement
We tested different ad copy, adjusted bids, and refined landing page layouts based on real patient behaviour. Each round drove more new patient enquiries while steadily lowering the cost of each one.
More New Patients, at a Lower Cost
With the budget focused on real intent and tracking finally reliable, the account's performance transformed within weeks.
New patients rose from 44 to 68 a month, and new caller enquiries grew from 105 to 165. The same $5,000 budget now produced more patients at a lower cost per acquisition, with every result tracked and verified through Weave for reliable, data-backed reporting.
Same $5,000 budget. 24 more new patients and 60 more enquiries every month, all tracked and verified.
Want Results Like These?
We run Google Ads as a single, accountable system, built around new patients and real revenue rather than vanity metrics. If you want a paid programme that brings more patients through the door and stops your budget being wasted, let's talk.
- We review your setup and goals, and run a free audit of your site and ads.
- You get a straight answer on whether paid advertising is right for you.
- If we're a fit, we map out the next steps together.
Intro & strategy call
30 min · video or phone
Prefer to write first? Send a message