From £1M to £4M in Two Years
A data-driven marketing system that replaced word-of-mouth with a predictable growth engine, taking annual turnover from £1M to £4M and the team from 11 to 26.
Predictable Growth, Year After Year
Hear It From Elliot
Elliot Hunt shares how Concept Renovations grew from £1 million to £4 million in revenue with a structured paid media strategy and a consistent pipeline of high-quality leads.
From Reactive to Intentional
Concept Renovations handles every stage of a home renovation project, from demolition through to kitchen cabinets and finishing work. Founded in 2020 and based in Amsterdam, the business had grown on the strength of its work, but that growth was entirely unpredictable. One good project might lead to the next, or it might not.
We built a data-driven marketing system that gave the business a clear, measurable way to invest in growth and track the return. Within two years, annual turnover has gone from £1M to £4M, and the team has more than doubled from 11 to 26 to keep pace with demand.
Growth That Could Not Be Planned or Repeated
No lead generation strategy
The business relied almost entirely on word-of-mouth referrals. There was no system for generating new enquiries and no way to predict where the next project would come from.
No data to inform decisions
Some basic activity existed on Google Local, but there was no tracking in place. Without data, there was no way to know what was working, what was not, or where to focus investment.
No way to forecast or scale
There was no relationship between spending a given amount and expecting a proportional return. Growth was reactive: if something came their way, great. If not, there was no lever to pull.
What We Built, and Why
Performance-based ad campaigns
We built paid campaigns around continuous testing and refinement, rather than a set-and-forget approach. Every element was measured and adjusted based on what the data showed was actually producing results.
Full-funnel tracking
Rather than measuring clicks and site traffic, we tracked the entire journey from ad impression through to actual sales and revenue. This gave Elliot clear visibility into what a given ad spend returned in real money, so he could make confident decisions about scaling investment.
Iterative optimisation
Strategy was adjusted in real time based on live data. What worked got more investment; what did not got cut or reworked. This cycle of testing, learning and refining is what drove consistent improvement over two years rather than a one-off lift.
Conversion-focused landing pages
We built dedicated landing pages with copy and structure designed to turn visitors into enquiries, giving the ad campaigns the best possible chance of converting the traffic they generated.
Consistent Growth That Compounds
Revenue has effectively doubled year over year since the partnership began. In the first year, annual turnover grew from £1M to £1.8M. Today, two years in, it has reached £4M.
Growth has been driven primarily by website leads generated through paid advertising, with minimal additional marketing effort required. The business has scaled its team from 11 to 26 employees to keep pace with demand. The return on ad spend has given Elliot the confidence to reinvest and scale further, turning what started as a cautious experiment into the core growth engine for the business.
"What I really like is that Prime is very data-focused. You're not just happy that people were clicking on the ads or landing on the site — you focus on the full funnel and make sure it actually converts into sales and cash at the end. Before we started working together we'd done just shy of £1m in turnover. We're now on track to do close to £4m."
Want Results Like These?
We build marketing systems that track all the way through to revenue, so you know exactly what your ad spend is returning. If you want a programme that replaces guesswork with predictable, compounding growth, let's talk.
- We review your setup and goals, and run a free audit of your site and ads.
- You get a straight answer on whether paid advertising is right for you.
- If we're a fit, we map out the next steps together.
Intro & strategy call
30 min · video or phone
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