If you’re an ambitious business seeking growth, an effective PPC strategy is likely one of your top priorities.

Google Ads, formerly known as Google Adwords, provides the key benefit of allowing you to target the right people at exactly the right time. Whether you’re looking to engage potential customers at the moment they are about to make a decision, or retargeting those who viewed your website but didn’t commit, PPC ads make it easy to generate business.

Unlike organic services like SEO, PPC marketing allows you to drive highly targeted traffic from day one.

While strategically crafted ads can provide a cost-effective way to attract new business, a poorly optimised campaign can lead to low conversion rates and a high acquisition cost, resulting in a low return on investment.

PPC campaigns allow for extremely complex targeting, and a failure to understand how best to optimise them can prevent you from capitalising on this powerful marketing strategy.

Planning & Strategy

• Comprehensive Google Ads account setup
• Dedicated account manager – certified Google Ads specialist
• Google Ads Campaign Setup
• Goal settings
• Optimisation of existing campaigns
• Budget setting
• Targeting setup

Campaign Setup

• Keyword research
• Campaign and ad group setup
• Creation of engaging, compelling ad copy
• Ad Extentions setup
• Conversion Tracking setup
• Connection to Google Analytics

Bid & Budget Management

• Reviewing keywords, optimising, setting negative keywords
• Review budget usage and optimise
• Review and adjust bid strategy

Reporting & Recommendations

• Monthly reporting
• Recommendations for additional opportunities and optimisation

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During the call we will learn about your business, what you are trying to achieve, provide our insight on the best solution for accomplishing your goals, and letting you know if we’re a good fit to work together.

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During an onboarding call we make strategic plans for your campaign to give you the best chance of generating profit for your business. We’ll provide suggestions of the best products to target, and which methods will provide the strongest ROI.

Once the strategy is defined, we’ll work on launching the campaign and begin the process of continuous iteration and optimisation

Decisions are best made backed by data. For this reason, we provide monthly reports so you always know where you stand.

We use our proven ad copywriting framework to create persuasive ad copy that speaks directly to the needs of the searcher.

We’ll put together a custom ad approach based on your specific business and its needs.

Reaching only high-value traffic that’s relevant to your product or service means the clicks that you pay for generate real income for your business.

Every campaign starts with keyword research to gain a clear understanding of your audience and the search terms they use.

Google Local Service Ads

Google Local Service Ads connect businesses with people looking specifically for services you offer. Unlike other ad types, you only pay if someone calls or messages you directly from the ad.

Performance Max

With Performance Max campaigns using advanced AI and machine learning, there is huge potential for this ad type, and we anticipate an increased focus on pMax going forward.

Google Shopping Ads

Suitable for ecommerce businesses, Shopping Ads allow online stores to upload product feeds and appear as products on Google search results.