If you’re an ambitious business seeking growth, an effective PPC strategy is likely one of your top priorities.
Google Ads, formerly known as Google Adwords, provides the key benefit of allowing you to target the right people at exactly the right time. Whether you’re looking to engage potential customers at the moment they are about to make a decision, or retargeting those who viewed your website but didn’t commit, PPC ads make it easy to generate business.
Unlike organic services like SEO, PPC marketing allows you to drive highly targeted traffic from day one.
While strategically crafted ads can provide a cost-effective way to attract new business, a poorly optimised campaign can lead to low conversion rates and a high acquisition cost, resulting in a low return on investment.
PPC campaigns allow for extremely complex targeting, and a failure to understand how best to optimise them can prevent you from capitalising on this powerful marketing strategy.