Triple the Leads, at a Lower Cost
A coordinated Google Ads and Meta programme that grew monthly lead volume across three multi-region showrooms, while bringing cost per lead down sharply.
Volume Up, Cost Down, at the Same Time
Two Channels, Run as One Demand Engine
Designer Kitchen Direct is a premium kitchen retailer with showrooms in Sheffield, Harrogate and Staffordshire. The brief was straightforward to state and harder to deliver: generate a consistent, cost-efficient flow of high-intent enquiries into each showroom, for a considered, high-value purchase with a long decision cycle.
We built a paid programme across Google Ads and Meta that treated the two channels as one demand engine, capturing in-market searchers while building new demand through social. Within a single quarter, monthly lead volume more than tripled and the cost of acquiring each lead fell sharply.
Three Constraints Shaped the Approach
Demand is regional, not national
With showrooms in distinct areas, every pound needed to work locally rather than chase volume in the wrong postcodes.
Meta was a standing start
Paid social launched from scratch, with no proven creative and no remarketing audience in place.
It is a considered purchase
A new kitchen is researched over weeks, so the programme had to capture ready-to-act searchers and nurture earlier-stage interest at the same time.
What We Built, and Why
Google Ads
We rebuilt the search campaigns around each showroom's location rather than broad national terms, so budget went toward people actually close enough to visit. Once the campaigns had enough conversion data, we widened the targeting to reach more relevant searches while keeping cost per lead down. Every search term was reviewed, with irrelevant queries blocked before they could waste spend.
Meta prospecting
We launched with eight distinct creative angles to find what resonated, then let performance decide. The rhythm was relentless: pause what wasn't working, introduce fresh creative continuously, and concentrate spend behind video and carousel formats, which consistently outperformed static images. We also cut wasted budget by switching off placements that were not producing leads.
Meta remarketing
Once enough people had visited the site, we launched ads to re-engage that warm audience, starting with a small share of budget and scaling as it proved out.
Landing pages
Page improvements ran alongside the ad work, tightening the path from click to enquiry across both channels so every visit worked harder.
Lead Volume and Efficiency, Transformed Together
Total monthly leads grew from 25 to 110, while cost per lead fell from around £155 to £59, a 62% reduction, even as volume more than tripled.
Meta prospecting was the standout. Monthly leads rose from 15 to 88, while cost per lead fell from £122 to £51, a 58% reduction. On Google, non-brand cost per lead almost halved as the localised structure and automated bidding took hold. The following month softened on normal seasonal demand, yet the account still delivered 85 leads, well over triple where it began. Sustained performance through a quieter period, rather than a one-off spike, is the clearest sign the structure is working.
"We've got one designer who's going to do a quarter of a million turnover this month, which is insane. £100K is normally good, so this is like breaking all records."
Want Results Like These?
We run Google Ads and Meta as a single, accountable system, built around your real commercial goals rather than channel vanity metrics. If you want a paid programme that grows enquiries and brings your cost per lead down at the same time, let's talk.
- We review your setup and goals, and run a free audit of your site and ads.
- You get a straight answer on whether paid advertising is right for you.
- If we're a fit, we map out the next steps together.
Intro & strategy call
30 min · video or phone
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