Microsoft Ads That Unlock High-Intent Demand

Reach audiences you're missing on Google with advanced Microsoft Ads (Bing) strategies. We engineer paid search campaigns across Search, Shopping and the Microsoft Audience Network, optimised for efficiency, scale, and ROI.

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Most Businesses Overlook Microsoft Ads — and Leave Profitable Traffic on the Table

Google dominates the conversation around paid search. But Microsoft Ads (Bing) quietly reaches millions of high-intent users every day, often at lower CPCs and with less competition. Many businesses either ignore it entirely or run it as a simple copy-paste of their Google campaigns, missing out on a unique audience and valuable growth opportunities.

We take a different approach. Our Microsoft Ads strategies are built from the ground up, leveraging audience insights, LinkedIn profile targeting, and platform-specific features to reach untapped segments and drive efficient conversions. Whether you're looking to scale existing campaigns or launch on Microsoft Ads for the first time, we'll help you turn this overlooked channel into a high-performing part of your PPC strategy.

Want to scale with Microsoft Ads?

Strategy + Data = High-Performance Microsoft Ads

Microsoft Ads works best when treated as a strategic channel, not just a copy of your Google campaigns. Our approach combines deep audience insights, data-led optimisation, and platform-specific features to turn Microsoft Ads into a high-ROI growth engine for your business. From keyword strategy to LinkedIn profile targeting, every decision is backed by data and refined continuously for maximum impact.

Strategic Foundation

We build campaigns around your business goals, analysing search behaviour and platform opportunities to craft a strategy tailored specifically to Microsoft Ads, not just duplicated from Google.

Data-Led Decisions

We leverage performance trends, audience signals, and conversion data to fine-tune bids, targeting, and creative, ensuring every pound of ad spend is working harder.

Continuous Optimisation

Our team constantly tests, refines, and scales campaigns to stay ahead of algorithm changes and competition. The result? Consistent performance improvements and stronger ROI over time.

Proven PPC Strategies. Real Business Results.

We help ambitious brands unlock untapped growth through advanced Microsoft Ads strategies. From lower CPCs to powerful LinkedIn audience targeting, our campaigns deliver measurable improvements in ROI, lead quality, and cost efficiency. Explore a few of our success stories below:

How We Scaled Stepprs’ Daily Revenue from £400 to £12,400 in Four Months

How We Increased Weekly Leads from 6 to 156 for a Group Fundraising Company

297% More Leads for Vehicle Transportation Company

How We Increased Leads 4X and Decrease in Cost Per Lead 29% for UK Jewellers

3X Conversion Rate Increase and Halved Cost Per Lead for Scanning Business

+75 Monthly Leads and Reduced Cost Per Lead for Pest Control Firm

What People Say About Us

"Christian and Craig are an absolute pleasure to work with! These guys are true experts in AdWords. We've been working with them for about six months, and in that time, our Cost Per Conversion has dropped significantly—all while increasing our leads. They're saving me thousands of dollars each month by eliminating wasted clicks.

What I appreciate most is their transparency; they provide regular updates on campaign performance, so I'm never left in the dark. Initially, I planned to use their services for just a few months to fine-tune our campaigns, but after seeing the dedication they put into their work and the incredible results they deliver, we now consider them a long-term partner."

Mark Sousa

CEO, IT-Solutions Canada

"Working with Prime Digital on our Google Ads project for Faye was an absolute pleasure. Christian and the rest of the team were fantastic—extremely knowledgeable, communicative, and truly invested in our success.

Christian took the time to walk us through every step of the process, providing valuable insights and feedback that helped us optimize our campaigns effectively. Their expertise and dedication made a real impact, and I highly recommend them to anyone looking for a strategic and results-driven digital advertising partner!"

Josette Weinstein

Director of Marketing, Faye

Why Choose Us?

Proven Expertise

With extensive experience managing Microsoft Ads campaigns across various industries, we have the expertise required to navigate the complexities of paid advertising.

Customised Strategies

Every business is unique and requires a custom strategy to provide the best chance of success. Our strategies are built to meet your specific goals to deliver optimal performance and ROI.

Transparent Reporting

We believe in providing clear, honest reporting so you're always kept in the loop on performance. We can provide reports as needed to ensure you're fully aware of the tangible benefits of your investment.

Comprehensive Solutions

From initial audits and campaign strategy to implementation and ongoing management and optimisation, we offer a complete scaling service that gives you the best chance of success.

What's Included?

Campaign Setup and Strategy

  • Market research and competitor analysis
  • Ad copywriting and creative design
  • Campaign structure and setup
  • Keyword research and selection

Campaign Management

  • Demographic targeting
  • Geographic targeting
  • Device targeting
  • Remarketing and custom audience creation

Targeting and Segmentation

  • Reviewing keywords, optimising, setting negative keywords
  • Review budget usage and optimise
  • Review and adjust bid strategy

Conversion Tracking

  • Setting up conversion tracking
  • Google Analytics integration
  • Performance reporting and analysis
  • ROI tracking and optimization

Account Audit and Consultation

  • Comprehensive account audit
  • Performance gap analysis
  • Strategic consultation
  • Personalised recommendations

Custom Landing Page Design

  • Landing page creation and optimisation
  • User experience (UX) enhancements
  • Mobile optimisation
  • Integration with PPC campaigns

Frequently Asked Questions

Clear, honest answers about Microsoft Ads and how we make it work for your business.

While both platforms operate similarly, Microsoft Ads (Bing) often has lower competition, cheaper CPCs, and access to unique audience segments, including LinkedIn profile targeting. It's a powerful way to reach users that Google may miss, especially in B2B and high-intent niches.

Absolutely. Many businesses overlook Microsoft Ads, which means less competition and better efficiency for those who get it right. If your audience includes desktop users, B2B professionals, or decision-makers, Microsoft Ads can deliver excellent ROI alongside Google Ads.

Microsoft Ads campaigns can generate traffic almost immediately. Most businesses start seeing meaningful performance improvements within 30–90 days, as data accumulates and we optimise campaigns. Our focus is sustainable growth, not short-term spikes.

No. While we can import structures, our approach is platform-specific. We tailor keyword strategies, ad copy, targeting, and bidding to Microsoft Ads' audience and features—rather than running a direct copy of Google campaigns.

Budgets vary by industry and goals, but Microsoft Ads often requires less spend to achieve similar or better results due to lower CPCs. We'll help define a budget that allows for meaningful data, testing, and profitable scaling.

Yes. In fact, that's where it shines. We often run Microsoft Ads alongside Google Ads to expand reach, diversify acquisition channels, and improve overall ROI. It's a smart way to avoid over-reliance on a single platform.

Ready to Unlock the Full Potential of Microsoft Ads?

Most businesses barely scratch the surface of what Microsoft Ads can do. We'll help you build a tailored, data-led strategy that drives more efficient traffic, better ROI, and scalable growth. Book a free strategy session to uncover the opportunities waiting in your campaigns.

Trusted by 210+ businesses

12+ years in business

5★ on Google

  • Trusted by 210+ businesses
  • 12+ years in business

  • 5★ on Google

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