High-intent roofing keywords
We target exact and phrase match keywords that match how real customers search, like "roof leak repair" and "flat roof specialists" in your area. Negative keywords keep out DIYers and irrelevant traffic.
Google Ads for Roofers 
Fill your pipeline with roofing leads from Google Ads.
We run Google Ads for roofing companies across the UK. Whether you handle emergency repairs, flat roofing or full reroofs, we put your business in front of homeowners and property managers who are actively searching for help in your area.
12+ years in business £5M+ ad spend managed 5★ on Google
30 minutes, no pitch. You will leave with a straight view of whether Google Ads is right for your roofing business.
Why Google Ads for roofing
Reach people who need a roofer right now.
Most roofing businesses rely on word of mouth and the weather. Enquiries come in waves. Google Ads gives you a steady, controllable source of leads from people who are already searching for what you do.
01 Intent
People searching for help
Every month, thousands of homeowners and property managers search for things like "emergency roofer near me", "flat roof repair" and "roof replacement cost". These are people with a problem right now.
02 Visibility
Your business at the top
Google Ads puts your roofing company at the top of search results instantly. No waiting months for SEO, no hoping for referrals.
03 Control
Consistent lead flow
Targeted, measurable and scalable. You get a steady flow of enquiries from people ready to book, all year round, not just after a storm.
The approach
How we run Google Ads for roofing companies.
We have run Google Ads for roofers across the UK, from local sole traders to larger contractors. Our approach focuses on targeting the right searches, converting clicks into enquiries, and cutting wasted spend.
Campaigns structured by service
We separate your services into their own campaigns: roof repairs, replacements, flat roofing, commercial work. This ensures your budget goes where it performs best.
Localised, benefit-driven ads
Clear ad copy that highlights your expertise, local presence and availability. Written to attract the homeowners and property managers you actually want to hear from.
Landing pages that convert
Instead of sending clicks to your homepage, we use focused landing pages with trust signals, service details and clear calls to action that turn visitors into enquiries.
Tracking and weekly optimisation
Conversion tracking for calls and forms from day one. We refine campaigns weekly based on data, not guesswork, so your budget improves over time.
Conversion tracking & data
Google Ads tracking, GTM, GA4 and advanced conversion tracking set up correctly, so every decision rests on reliable data.
Lead quality, not just volume
We optimise for the roofing jobs you actually want.
It is easy to make the numbers look good. More leads, a lower cost per lead, a tidy report. But if those enquiries do not turn into profitable roofing work, the campaign is not working.
Our lead analysis system ties your campaigns to real outcomes, so we can see which searches and ads produce the best jobs and put your budget behind them.
Optimised for volume
How most agencies do it
Lead volume↑ More
Cost per lead↓ Lower
Quality of the job↓ Worse
VS
Optimised for quality
The Prime way
Best-fit enquiries↑ More
Wasted ad spend↓ Less
Revenue per lead↑ Higher
Free strategy session
See where your roofing leads are being lost.
We will review your current advertising, website and conversion setup, then show you exactly where enquiries and budget are leaking. You keep the findings, whether or not we work together.
Get your free session
No cost, no obligation. Takes 30 minutes.
Why Prime Digital
We understand how roofing businesses work.
Plenty of agencies run Google Ads. Few have managed campaigns for dozens of roofers and service businesses, and fewer still measure success by the jobs that get booked.
How most agencies run it
Busy on the surface, thin underneath.
- A junior inherits your account after the kick-off call.
- Generic campaigns with no understanding of roofing services.
- Clicks sent to your homepage, not a page built to convert.
- Reports full of acronyms nobody can explain.
- Success measured by clicks, not booked jobs.
How we run it
What we do differently, every account.
- A senior specialist runs your account, start to finish.
- Campaigns structured around each roofing service you offer.
- Dedicated landing pages built to convert roofing enquiries.
- Plain-English reporting tied to enquiries and revenue.
- Optimised around the leads that turn into profitable work.
Proof
View all case studies
Real results from service business campaigns.
4.5×the monthly leads, in three months
Double Knot Pictures, a US service business. We cut cost per lead by 62% and more than quadrupled monthly enquiries.
$121 → $45Cost per lead
14 → 64Monthly leads
320%return on ad spend
VIP Airport Assistance, a premium service business. We took paid search from a standing start to steady weekly revenue and expanded it across 34 countries.
$0 → $6.2KWeekly revenue
34Countries reached
The process
How your roofing campaigns come together.
A structured framework, the same one we use for every account. Most of the build happens in the first week; optimisation never stops.
01
Discovery & analysis
We get to know your roofing business, services and ideal customers, and review your site and any existing advertising before we touch a campaign.
02
Keyword & competitor research
We map the roofing searches in your area, identify what competitors are bidding on, and build a keyword plan around the searches that signal real buying intent.
03
Campaign build & launch
We build separate campaigns for each service, set up tracking and ad assets, and review everything with you before a penny of budget goes live.
04
Landing pages
We build or advise on focused landing pages for your roofing services, with trust signals, reviews, accreditations and clear calls to action.
05
Monitor & optimise
We refine keywords, bids, search terms and budgets weekly, measuring everything against cost per lead and lead quality, not just clicks.
06
Scale & growth
As the data proves what works, we expand winning campaigns and push lead generation toward higher volume without losing profitability.
Who it is for
Built for roofing companies that want reliable lead flow.
A strong fit if
- You are an established roofing company that wants a steady flow of enquiries, not just seasonal peaks.
- You offer services like roof repairs, replacements, flat roofing, emergency call-outs or commercial roofing.
- You want exclusive leads for your business, not shared leads from a directory.
- A good roofing job is worth enough that investing in qualified leads makes sense.
Probably not right if
- You are just starting out and do not yet have the capacity to handle new work.
- You want guaranteed results inside 30 days.
- You want the cheapest possible cost per click, regardless of lead quality.
- You are not willing to share access to your ad accounts and analytics.
If Google Ads is not the right channel for your roofing business right now, we will say so on the first call and point you somewhere that is.
FAQ
Common questions about Google Ads for roofers.
How much should I spend on Google Ads for roofing?
It depends on your area, the services you offer and how many leads you want. Most roofing companies we work with start somewhere between £500 and £2,000 a month in ad spend. We will recommend a realistic budget during your free strategy session based on the search volume and competition in your area.
How quickly will I see leads?
Most accounts start producing enquiries within the first few weeks, once tracking and campaigns are live. The bigger gains come over the first two to three months as we gather data and optimise around the enquiries that actually turn into booked jobs.
Which roofing services work best with Google Ads?
Emergency repairs, flat roofing, full reroofs and commercial roofing all perform well because the search intent is strong. People searching for these services have an immediate need. We structure campaigns by service so your budget goes to the work you most want to win.
Can you improve campaigns that are already running?
Yes. We often take over existing Google Ads accounts and find quick improvements in keyword targeting, negative keywords, ad copy and conversion tracking. We will audit your current setup during the free strategy session and show you where the gaps are.
Do I need a separate landing page?
In most cases, yes. A focused landing page built around a specific roofing service will convert significantly better than sending people to your homepage. We handle landing page strategy and advice as part of the service.
How do you track leads from Google Ads?
We set up conversion tracking for phone calls, form submissions and any other actions that represent a real enquiry. This connects back to the specific search terms and ads that generated each lead, so we can see exactly what is working and put more budget behind it.
Do I have to sign a long contract?
No. We do not lock you into long contracts. We ask for a minimum commitment of three months because that is typically how long it takes to gather enough data to properly optimise, but after that you can leave at any time with 30 days notice.
What results should I realistically expect?
That depends on your area, budget and the competition. We will give you a realistic picture during your strategy session. As a general guide, most roofing companies we work with see a steady flow of qualified enquiries within the first month, with the cost per lead improving over the first three months as we optimise.
Free strategy session
Get your free roofing PPC strategy session.
We will review your current situation, look at your website and any existing ads, and give you an honest assessment of what Google Ads could do for your roofing business. No obligation, no pressure, no sales pitch.
- We review your setup, area and goals, and audit your site and any existing ads.
- You get a straight answer on whether Google Ads is right for your roofing business.
- If we are a fit, we map out the next steps together.
We respond within one business day. Prefer to talk now? Call 0333 202 6300.