Client: Plateau Pest Control, Seattle, Washington, USA
Industry: Pest Control Services

Challenge

Plateau Pest Control faced significant inefficiencies in their Google Ads campaigns. Their broad keyword targeting resulted in wasted budget on irrelevant clicks, and incorrect conversion tracking led to inaccurate performance data. These issues hindered their ability to generate quality leads and measure the true impact of their ad spend.

Goal

Plateau Pest Control aimed to accurately track and measure lead generation from their campaigns and improve the cost efficiency of their ad spend by targeting a more relevant audience.

Solution

Our agency reconfigured the conversion tracking to ensure accurate measurement of true leads, eliminating duplication and irrelevant actions. We then analyzed and rebuilt their Google Ads campaigns from scratch. By creating highly targeted ad groups focused on specific pests, we refined keyword targeting to reach only those actively searching for pest control services. This approach improved the relevance of the traffic, increased quality scores, and reduced cost per click.

Results

In just over one month, the results were outstanding:

This transformation provided Plateau Pest Control with a reliable and consistent flow of leads, allowing them to focus on service quality, expand their team, and grow their business.