A newly launched VIP airport assistance company offering premium airport journeys, including personalised meet-and-greet services, lounge access, and private transfers. With no Google Ads history, no performance data, and no clarity on which airports or services would convert best, the client needed a profitable acquisition engine from day one.

As a completely new, bootstrapped business, the client faced several hurdles:

1. Zero historical data

There was no information on which airports, regions, or services were most likely to drive bookings, not on Google Ads, and not within the business more broadly.

2. High search volume for irrelevant terms

Searches for airlines, lounges, airport names, and other services the client didn’t offer run into the millions each month. Without strong filtering, the budget would be drained instantly.

3. Little room for “learning phase” losses

After using Google’s free ad credit, every dollar needed to generate profit. There was no financial runway to “spend now, make it back later”.

The strategy had to be clean, efficient, and profitable from the very beginning.

With a continuation of our current progress, we expect to hit £500,000 in monthly sales by the end of the year.  We’re excited to see what the coming months and years bring.

1. Building a profitable foundation

• Conducted extensive keyword research to map every way customers search for VIP airport services
• Created negative keyword lists with thousands of exclusions to eliminate high-volume, low-intent searches and protect the small testing budget.

2. Casting a wide net, then learning quickly

We launched a broad, structured campaign mix to identify early winners:

• Airport-focused campaign
• Competitor campaign
• General services campaign

We began in North America, where search demand for these services is highest. To gather data quickly, we used Maximise Clicks to drive traffic and rapidly identify irrelevant search patterns.

3. Rapid optimisation and ruthless cutting

Once the initial data came in:

• Switched to Maximise Conversions
• Aggressively removed underperforming keywords, campaigns, and airports
• Expanded thematic negative keywords to prevent future inefficiencies

This allowed us to isolate the strongest performers early. One theme stood out clearly:

Airport-specific searches for VIP services, concierge, and meet-and-greet services delivered the best ROI.

Everything else was cut.

4. Scaling only what works

With the winning structure identified:

• Expanded into new airports and new geographies using the exact profitable blueprint
• Transitioned to Maximise Conversion Value to prioritise higher-value bookings
• Ensured each new location was profitable before scaling

This meant growth was controlled, predictable, and consistently ROI-positive.

5. Continuous creative improvement

• Tailored ad copy, sitelinks, and assets to the services available at each airport
• Replaced low-performing assets with stronger variations
• Maintained consistent creative optimisation

This resulted in 10 consecutive weeks of improved CTR, strengthening both efficiency and relevance.

From $0 to $6.2K Weekly Revenue in 3 Months

Achieved in the week commencing 10 November.

320% ROI

Well above breakeven – delivering strong, profitable growth.

Built for scale

New airports and new regions are added every few weeks, with the core account structure remaining the same and performing consistently well.

Early traction with long-term potential

The growth has been steady and scalable, and the current structure allows the company to continue expanding at pace while maintaining profitability.