Client: Charleston Wrap
Industry: School & Group Fundraising
Location: United States
Services Provided: Google Ads Strategy & Management, Landing Page Development, Conversion Tracking Setup
Timeframe: 4 Months

The Challenge

Charleston Wrap, a leading US-based school fundraising provider with over 30 years of experience, came to us with a problem: their paid ads were underperforming.

Despite investing in Google Ads, they were only generating 6 leads per week at a costly $82 per lead. There was no clear path to scale, no accurate performance tracking, and no strategic framework to guide ad spend or optimise outcomes.

As the company invested in expanded its team and capacity to handle more customers for the upcoming year, they needed a reliable, scalable, and profitable lead generation engine.

Our Solution

We took a comprehensive, data-driven approach to turn things around:

• We reviewed their existing setup, identifying inefficiencies and gaps in strategy and tracking.
• We deeply analysed the fundraising industry, mapped relevant demand, and benchmarked against competitors.
• We created a scalable campaign plan targeting high-intent searches, competitor searches, informational queries and cold audiences with a clear need for their services.
• We implemented accurate conversion tracking across their entire funnel to ensure decisions were based on reliable data.
• We rebuilt the account from the ground up, designed to capitalise on every relevant opportunity across the funnel.
• We developed tailored landing pages for each audience segment, focused on relevance, trust, and conversion.
• We crafted psychologically driven ads aligned with audience desires, motivations, and pain points.
• We tested different bidding strategies, campaign types, and landing pages to improve relevance, reduce costs, and increase results.

The Results

In just four months, the transformation was dramatic:

• Lead volume increased from 6 to 156 per week
• Cost per lead dropped from $82 to $19
• Client gained full transparency with real-time performance dashboards
• Highest revenue period in the company's history

Charleston Wrap was not only able to fully utilise their newly expanded team capacity—they did it with confidence, knowing they now had a consistent, profitable system for growth.