Christian Abbas

Background

Christian founded Prime Digital fourteen years ago after seeing what most service businesses were being offered by agencies: big retainers, junior delivery, and reports nobody could read.

The principle behind Prime was straightforward. The same quality of strategy that large companies take for granted should be available to the established service businesses that make up most of the economy: trades, professional services, B2B, and selected ecommerce.

Since then, the team has grown more than 300 businesses across the UK and US, managing over £20M in ad spend across Google Ads, Meta Ads and Microsoft Ads. The work has changed with the platforms. The principle has not: do the work properly, and be straight with people.

Expertise

Christian works across the full performance marketing stack: paid search, paid social, SEO, landing page design and conversion rate optimisation. He plans the strategy, builds the campaigns, and runs them month to month. No handoffs.