Google Ads for Roofing Companies

Fill your pipeline with exclusive roofing leads using data-driven Google Ads.

Google Rating

Trusted by 210+ businesses

12+ years in business

5★ on Google

Tired of relying on word of mouth and the weather to keep your pipeline full? Google Ads can put your roofing business in front of people actively searching for roof repairs, replacements, or installations in your area — exactly when they're ready to book.

At Prime Digital, we specialise in running high-performing Google Ads campaigns for roofing companies. Whether you handle emergency repairs, flat roofing, or full reroofs, we'll help you generate more high-quality enquiries and turn them into profitable jobs.

Why Google Ads Is a Game-Changer for Roofers

Most roofing businesses face the same challenge: enquiries come in waves. A few storms might fill the diary for weeks, then things quieten down again. Traditional marketing like flyers or van signage helps, but it's hard to control the flow of leads.

Google Ads changes that. Every month, thousands of homeowners and property managers across the UK search for things like:

  • "Emergency roofer near me"
  • "Flat roof repair [town]"
  • "Roof replacement cost UK"
  • "Commercial roofing contractors London" 

These people have a problem right now and are actively looking for help. Google Ads lets you put your business at the top of the search results instantly — no waiting for SEO, no hoping for referrals. It's targeted, measurable, and scalable.

Quick wins you can expect:

  • Enquiries from people ready to book
  • Consistent lead flow all year round
  • Clear visibility on what's working and what's not 

How We Approach Google Ads for Roofing Companies

We've run campaigns for roofing businesses across the UK, from local sole traders to larger contractors. Our approach focuses on targeting the right searches, optimising for conversions, and reducing wasted spend.

1. Targeting High-Intent Roofing Searches

We focus on exact and phrase match keywords that match how real customers search — like "roof leak repair [town]" or "flat roof specialists." Negative keywords keep out DIYers and irrelevant traffic.

2. Campaign Structure That Works

We separate services into their own campaigns — for example, Roof Repairs, Replacements, Flat Roofs, and Commercial Roofing. This ensures your budget goes where it performs best.

3. Persuasive, Localised Ad Copy

We write clear, benefit-driven ads that highlight your expertise, local presence, and urgency. Example: "Emergency Roofer in Leeds – 24/7 Response. Fully Insured, 5★ Rated. Call Now."

4. Dedicated Landing Pages

Instead of sending clicks to your homepage, we use focused landing pages that convert visitors into enquiries. These include trust signals (reviews, accreditations), service details, and clear calls to action.

5. Ongoing Tracking and Optimisation

We set up conversion tracking for calls and forms, then refine campaigns weekly based on data — not guesswork.

What Makes Prime Digital Different

Lots of agencies claim to run Google Ads — but few truly understand the roofing industry. At Prime Digital, we:

  • Have managed campaigns for dozens of UK service businesses, including roofers
  • Focus on lead quality, not just clicks
  • Combine Google Ads expertise with conversion-focused landing page strategy
  • Continuously optimise to improve ROI over time

We're also a Google Partner, which means we're recognised for following best practices and delivering strong client performance.

Strategy + Data = Smarter PPC Performance

PPC shouldn't rely on guesswork. We combine strategy, data, and continuous optimisation to turn paid search into a predictable growth channel. Every element, from targeting and bidding to creative and landing pages, is engineered to maximise ROI and outsmart your competitors.

Strategic Foundation

We start with a clear plan built on audience insights, market analysis, and commercial goals. No templates, no shortcuts.

Data-Led Decisions

Real-time analysis powers smart, agile campaign adjustments that boost efficiency and performance.

Continuous Optimisation

We test, refine, and optimise relentlessly to keep your campaigns ahead of the curve.

Proven PPC Strategies. Real Business Results.

We've helped over 210 businesses scale through intelligent, data-driven PPC strategies. From lead generation to eCommerce growth, our campaigns consistently deliver measurable results. That means increased ROI, reduced wasted spend and sustainable performance improvements.

How We Scaled Stepprs’ Daily Revenue from £400 to £12,400 in Four Months

How We Increased Weekly Leads from 6 to 156 for a Group Fundraising Company

297% More Leads for Vehicle Transportation Company

How We Increased Leads 4X and Decrease in Cost Per Lead 29% for UK Jewellers

3X Conversion Rate Increase and Halved Cost Per Lead for Scanning Business

+75 Monthly Leads and Reduced Cost Per Lead for Pest Control Firm

Client Testimonials

"These guys are true experts in AdWords. We've been working with them for about six months, and in that time, our Cost Per Conversion has dropped significantly—all while increasing our leads. They're saving me thousands of dollars each month by eliminating wasted clicks.

What I appreciate most is their transparency; they provide regular updates on campaign performance, so I'm never left in the dark. Initially, I planned to use their services for just a few months to fine-tune our campaigns, but after seeing the dedication they put into their work and the incredible results they deliver, we now consider them a long-term partner."

Mark Sousa

CEO, IT-Solutions Canada

"Working with Prime Digital on our Google Ads project for Faye was an absolute pleasure. Christian and the rest of the team were fantastic—extremely knowledgeable, communicative, and truly invested in our success.

Christian took the time to walk us through every step of the process, providing valuable insights and feedback that helped us optimize our campaigns effectively. Their expertise and dedication made a real impact, and I highly recommend them to anyone looking for a strategic and results-driven digital advertising partner!"

Josette Weinstein

Director of Marketing, Faye

Our Proven Process

Strategy Consultation

Your project starts with a chat where we get to know your business and goals. We review your ad stategy and provide advice on the best strategy. Book now.

Testing and Optimisation

"Setting it and forgetting it" doesn't work. We're constantly monitoring, testing, adjusting – whether it's ad copy, keyword targeting or audiences.

Campaign Management

Our hands-on approach includes crafting persuasive copy, building engaging ads and proactively managing your ad campaigns.

Frequently Asked Questions

Got questions about PPC? Here are clear, no-fluff answers to help you make confident decisions.

There isn't a single magic number, but most roofing companies in the UK get meaningful traction with monthly budgets between £500 and £1,500. Smaller towns usually need less, while competitive cities like London or Manchester often demand more to stay visible.

The important thing isn't the headline figure — it's how well that money is structured and spent. A tight, well-built campaign at £800 can outperform a poorly run one at double the spend. We typically start with a manageable budget, use the first month to gather data, and scale from there once we've identified what's working.

Roofing is one of those industries where intent is immediate. If someone's roof is leaking, they're not researching for weeks. Most campaigns begin generating enquiries within the first 7–14 days after launch.

That said, the first month is usually about data collection and optimisation. As negative keywords are added, location targeting refined, and ads tested, performance steadily improves. By the second month, lead flow and cost per lead usually stabilise, making the returns far more predictable.

Emergency roof repairs tend to perform strongly because of their urgency, but that's not the only profitable area. Planned replacements, flat roofing, and commercial contracts can also work very well — especially when campaigns are structured to reflect different service types.

The key is to tailor the messaging and keywords to each service. Someone searching for "roof replacement Bristol" has a very different mindset from someone looking for "leak repair near me," and campaigns should reflect that.

Yes. In fact, a lot of roofers come to us after trying Google Ads themselves or using a generic agency. We'll start with a full audit, looking at keyword match types, search term quality, ad copy, location targeting, and landing pages.

Often, it's not that Google Ads "doesn't work" — it's that budget is leaking through broad keywords, generic pages, or poor targeting. Even a few strategic changes can dramatically improve results within weeks.

You can technically use your website, but you'll almost always get better results with a dedicated landing page. The problem with most homepages is that they're too general: lots of menu options, unrelated content, and no clear call to action.

A focused landing page mirrors the ad message, builds trust with reviews and accreditations, and gives people one simple next step — call, fill out a form, or request a quote. In many cases, this alone can double or even triple conversion rates compared to a generic homepage.

We set up proper tracking from day one. This includes Google Ads conversion tracking for forms and quote requests, call tracking so you know exactly which clicks led to phone calls, and GA4 for deeper on-site behaviour.

The result is full visibility. You'll know how many leads came from your campaigns, what keywords drove them, and how much each lead cost — so you're never guessing about ROI.

No. We work on a rolling monthly basis, and clients stay with us because campaigns perform, not because they're tied into long commitments. If things aren't working for you, you're free to stop at any time.

This depends on your location, services, and how well enquiries are handled, but to give you a sense: UK roofers typically see costs per click between £2 and £8, depending on competitiveness. Well-optimised landing pages convert around 10–25%, leading to cost per lead figures usually in the £25–£80 range.

From there, it's down to your sales process. Most roofers close 40–60% of leads into jobs, particularly for urgent repairs. We'll give you realistic projections upfront so you know what's achievable before a single pound is spent.

Let's Grow Your Roofing Business with Google Ads

Stop leaving leads to chance. With the right Google Ads strategy, your roofing business can generate a steady, predictable flow of enquiries every single month.

Trusted by 210+ businesses

12+ years in business

5★ on Google

  • Trusted by 210+ businesses
  • 12+ years in business

  • 5★ on Google

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