From 6 leads a week to 156, in four months.
A full rebuild of Google Ads strategy, tracking and landing pages that turned underperforming campaigns into the most profitable lead channel in the company's history.
25 times more leads, at a fraction of the cost.
Thirty years of fundraising, six leads a week.
Charleston Wrap is a leading US-based school fundraising provider with over 30 years of experience. Despite investing in Google Ads, they were only generating 6 leads per week at a costly $82 per lead.
There was no clear path to scale, no accurate performance tracking, and no strategic framework to guide ad spend or optimise outcomes. As the company expanded its team and capacity to handle more customers, they needed a reliable, scalable and profitable lead generation engine.
Paid ads that could not keep up with the business.
Low lead volume at high cost
Just 6 leads per week at $82 each. The existing campaigns were not generating anywhere near enough volume to support the business, and the cost made scaling unviable.
No reliable tracking
Conversion tracking was either missing or inaccurate, which meant decisions were being made without dependable data. There was no way to know what was actually working.
No strategic framework
There was no clear campaign structure, no audience segmentation and no plan for scaling. The account lacked the strategic foundation needed to grow.
Rebuilt from the ground up.
Deep analysis of setup, industry and competition
We reviewed the existing account, identified inefficiencies and gaps in both strategy and tracking. We then deeply analysed the fundraising industry, mapped relevant demand and benchmarked against competitors to understand where the real opportunities were.
A scalable structure targeting the full funnel
We created a scalable campaign plan targeting high-intent searches, competitor searches, informational queries and cold audiences with a clear need for fundraising services. The account was rebuilt from the ground up, designed to capitalise on every relevant opportunity across the funnel.
Accurate conversion tracking across the entire funnel
We implemented proper conversion tracking, including offline conversion tracking using custom automation integrated with their CRM. This connected ad clicks to real sales outcomes, not just form fills, so that every decision going forward was based on reliable, revenue-level data. It also gave the client full transparency with real-time performance dashboards.
Tailored pages for each audience segment
We developed dedicated landing pages for each audience segment, focused on relevance, trust and conversion. Rather than sending all traffic to a single page, each campaign pointed to a page that matched the searcher's intent and motivations.
Psychologically driven ads, continuously tested
We crafted ads aligned with audience desires, motivations and pain points. We then tested different bidding strategies, campaign types and landing page variations to improve relevance, reduce costs and increase results over time.
Record-breaking revenue, in four months.
In just four months, the transformation was dramatic. Lead volume increased from 6 to 156 per week, and the cost per lead dropped from $82 to $19.
Offline conversion tracking, built through custom automation integrated with their CRM, meant results were measured against real sales, not just form submissions. The client gained full transparency through real-time dashboards, and the campaigns directly contributed to the highest revenue period in the company's history.
"Moving our PPC to Prime Digital has been a game-changer for our fundraising company. He improved our lead quality and volume, and the transparency has been a huge differentiator."
Want results like these?
We build Google Ads programmes that generate real, qualified leads at a cost that makes growth sustainable. If your paid campaigns are underperforming or you need a reliable lead generation engine, let's talk.
- We review your setup and goals, and run a free audit of your site and ads.
- You get a straight answer on whether paid advertising is right for you.
- If we're a fit, we map out the next steps together.
Intro & strategy call
30 min · video or phone
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