Lower cost per click
Fewer advertisers competing for the same searches means your budget stretches further. If your industry is competitive on Google, Bing often delivers better return on spend.
You are already running Google Ads with us. The Bing Bolt-On extends your campaigns to Microsoft Bing, reaching high-value searchers your competitors miss, usually at a lower cost per click, managed by the same team as part of your existing agreement.
There is a valuable, lower-cost audience on Microsoft Bing that most of your competitors never touch. Adding it alongside Google captures demand you are otherwise missing.
Fewer advertisers competing for the same searches means your budget stretches further. If your industry is competitive on Google, Bing often delivers better return on spend.
Bing's audience skews older and wealthier. If your business targets affluent consumers, professionals or high-net-worth individuals, this is where they search.
Bing is the default search engine for Microsoft Edge and Windows. Corporate professionals, business owners and finance-focused individuals use it daily without thinking.
Because we already manage your Google Ads, adding Bing is straightforward.
We import your existing campaigns as a starting point, then rebuild and tune them for how people actually search on Bing.
We use what we already know from your Google performance to make better decisions on Bing, so results improve faster than starting from scratch.
Performance reports cover Google and Bing in one place, so you see cost per lead, lead quality and return across both platforms.
It is an add-on to your existing Google Ads management agreement. We add Microsoft Bing campaigns alongside your Google campaigns at a discounted rate, managed by the same team, reported together.
It varies by industry, but cost per click is often noticeably lower because far fewer advertisers compete. We will not promise a number up front, but bringing down your blended cost per lead is usually the point.
No. We import your existing Google campaigns as a starting point, then rebuild and tune them for how people search on Bing. It is a fast way to get live without losing what already works.
Not unless that is the right move. Usually it is additional, lower-cost reach. We balance spend across both channels based on what produces the best return, and we are clear about why.
Performance reports cover Google and Bing together. You see cost per lead, lead quality and return across both platforms in one place, not two separate reports.
We will tell you. If your audience is not on Bing in any meaningful way, we will say so and focus your budget where it works. We would rather be straight with you than sell you a channel you do not need.
If you would like to add the Bing Bolt-On, get in touch with your account manager or drop us a message. We will look at your Google performance and give you a straight answer on whether Bing is worth it for you.
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