Copywriting

Every website needs engaging, compelling and persuasive content, strengthening your brand image while driving new leads.

Compelling language

We guarantee your web copy serves its purpose.

UK-based team

English is the mothertongue of our UK-based copywriters. We write in natural language that connects with humans.

Optimised for SEO

Our SEO copywriters seamlessly integrate target keywords into content to drive serch traffic.

Qualified, experienced writers

We pick a copywriter most experienced in your industry.

Every website on the internet needs valuable, engaging and unique content. Whether your aim is to rank at the top of the search engines, wow your users with impressive branding, or both, you must make sure you get the content right.

Content is what makes a website tick. It is also one of the most important factors used by Google when ranking websites. A site without good content provides little value to the user, whereas a site rich with in-depth, original content is likely to be offering something of real value.

The written content is something that is often overlooked by website owners. They invest time and money in hiring a professional to design a modern, responsive website, but fail to recognise the significance in writing effective content.

There’s more to web copy than simply introducing your business in today’s web climate. It is now essential to compel and persuade your audience quickly, while also seamlessly integrating the keywords your target market is searching for.

Copywriting

Copywriting is a skill that goes beyond simply writing. It is the art of engaging an audience, and compelling them to think and act in a particular way. Effective web copywriting conveys a concise message, while gently persuading readers towards a conversion. Our UK copywriters use these key criteria for assessing web copy:

  • It must reassure, influence and inform.
  • It must be clear and succinct.
  • It must be engaging and overcome objections.
  • It must be consistent with the tone of voice of your brand.

Each copywriting project we undertake is priced on a custom basis. Prices for copywriting services start at £25 per page.

Blog Posts

Every website can benefit from posting regular, engaging blog content. Through effective content planning (using keyword research tools), we are able to plan and product blog articles that provide an answer to your audience’s questions. An an example, an IT company might identify that potential customers are having a particular computer problem, and could create an optimised blog post that provides a solution.

As well as creating countless new avenues for incoming traffic to the site, posting regular content is also rewarded by Google as part of its complex search algorithm. Put simply, active sites are preferred to inactive sites, and nothing demonstrates activity like regular blog posts.

An active blog works particularly well in conjunction with a strong social media presence. With regular, fresh blog content and social posts, we can drive a substantial of traffic to a website.

Marketing Emails

Did you know that email marketing is still the one of the most effective method of marketing in terms of ROI. Despite many perceiving email marketing as an outdated marketing strategy, it still allows brands to communicate with their audience more regularly and effectively than other marketing channels.

Using email is not optional in today’s world. It is used in everything we do, and marketing via this channel allows brands to reach a huge potential audience. And with the proliferation of mobile devices in recent years, people are even closer to the email inboxes. Emails now arrive in our pockets, not just when we are seated at a computer.

Our email marketing services consist of both email design and campaign management. Prices for email design start at £150, while campaign management fees are dependent on the specific project.

Press Releases

Press releases are generally about 400 words. Our press releases stick to best industry practices, formatted to standard guidelines with attention-grabbing headlines that attract the interest of journalists.

White Papers

White papers are between 1,200 and 2,500 words in length. Such in-depth content allows you to demonstrate your subject matter expertise, and show people that you really know your business. Our white papers are geneally around sic pages ful of content, and come with citations.

Case Studies

Case studies are perfect for demonstrating how your business helps its customers.

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