Wide Format Scanning is a US-wide network of scanning and printing professionals. Without any reliable source of inbound leads, the client sought our help with generating a consistent, repeatable source of new customers.

Objectives

• Generate a Reliable Stream of Leads: The client needed a customer acquisitions strategy that was consistent and repeatable to power the growth of the business.
• Improve Website Conversion Rate: The client required highly optimised landing pages that would convert a substantial percentage of the visitors we were sending the to site.

Solution

The solution we outlined to meet the business’s objective included research and strategy, and building out a highly optimised account structure to lay the foundation for future growth.

• Market Research: Performing an in-depth analysis allowed us to understand the target persona and optimise the ad account accordingly.
• Optimised Account Build: Strategy-driven account setup with optimal structure, keyword targeting and bidding strategies.
• Customer Acquisition Funnel Optimisation: Analysis of the full funnel, from ad to conversion, to identify weaknesses and optimise.
• Optimised Landing Page Build. Having an effective webpage is essential for success, so we built a custom landing page, fully optimised for high conversion rates.